Real R & D Options: Theory, Practice and Implementation (Quantitative Finance Series)

Real R & D Options: Theory, Practice and Implementation (Quantitative Finance Series)

Автор:

Real R&D options are among the earliest modelled real options, with now ten primary practical uses: general R&D planning, planning R&D in stages, evaluating test information, new product development timing, operations, abandonment, risk sharing, market funding, industry strategy and regulation.This book was partly motivated by requests to identify and develop real option models for R&D in telecommunications, petroleum technology and biotechnology. Nine new models cover information and implementation costs, analytical solutions for mean reverting, or fat tailed revenues, endogenous learning and exogenous and experiential shocks, American sequential options, and innovator advantages. Four new applications include forward start development options, exploration options, innovation with information costs, and innovator’s real values with changing market share. R&D directors and researchers will find several uses for these models: · general R&D planning· evaluating test information· new product development timing· risk sharing· industry strategy and regulation*A practical guide to how organizations can use Real Option techniques to effectively value research and development by companies*Provides a rigorous theoretical underpinning of the use of Real Option techniques*Real Options applications are orientated around the economies of North America, Europe and Asia, for an international perspective

Corporate marketing : A new marketing paradigm

Corporate marketing : A new marketing paradigm

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Individual corporate-level concepts present a powerful lens through which to understand organizations. However, these approaches present limitations. Consequently, an integrated approach to marketing at the institutional level appear to be attractive and the need for what several authors name corporate marketing. Corporate marketing is a marketing and management paradigm which synthesises not only theoretical but also practical insights from corporate identity, image and reputation, among other corporate-level constructs. The notion of identity-based views of the firm is held to be highly meaningful to the comprenhension of corporate marketing. A number of academics and practitioners emphasize the study of corporate identity as a mechanism to create and enhance corporate image and reputation. The purpose of this book is to explain the relevance of corporate marketing and to detail its main components so as to allow the development of effective strategies.

Online Marketing and Hollywood

Online Marketing and Hollywood

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The motion picture industry is an interesting business: entertainment is the United States’ main export market, and film industry employs over half a million people, with a 2007 box office income of $9.6 billion in the USA and $26.7 billion all over the world, revenues that seem to have a positive growth rate. Analyzing the industry from a business perspective, movie marketing plays a primary role, having the purpose of basically convincing the audience to go to the theatres and watch the promoted film. Of all the different media exploited by movie marketing, this analysis will focus on the most recent and revolutionary media: the Internet. The purpose is to give insights about the possible influence that online marketing could have on the moviegoing decision, and how it can helps to make a movie becoming a blockbuster.

Consumer Satisfaction With Wooden Furniture

Consumer Satisfaction With Wooden Furniture

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This project examined the state of furniture industry and trade in Uganda. Specifically looking at the demand-supply side, efforts are made to describe the main key actors in the furniture supply chain, and consumers’ feedback about quality delivered.The main objective of the study was to determine the level of consumer satisfaction(utility)achieved by the local producers and establishing what particular furniture attributes consumers consider as important for their satisfaction formation with emphasis on household furniture. The overall goal was to benchmark changes in consumer preferences, emerging consumer segments and estimation of the market share for the local furniture industry so as to improve market targeting and industry positioning which are important aspects in managing stiff competition from furniture imports.

Internet Marketing

Internet Marketing

Автор:

Internet Marketing

Consumer preferences in Shampoo brand Selection

Consumer preferences in Shampoo brand Selection

Автор:

The word Shampoo being derived from “Champoo” an imperative of Indian word champna- meaning massage holds special relation to the Indian soil. Though its formal history is presumed to be of 17th Century but unknowingly it was in use in the country since many centuries in the form of extracts from herbs and other organic breeds. The Shampoo market has diversity in terms of needs and wants of the consumer.The shampoo buying behavior of a consumer though appears to be very simple and less problematic, but Consumers as a group show a very different set of buying behavior. A single family of four members may showcase four different types of demand and preferences for their Shampoo buying, allowing four different brands penetrating into a single family. This is one of the unique characteristics of the shampoo buying behavior making it one of the most potential segment in the FMCG market. The study which has been presented in the form of this book tries to identify the motivators acting in the promotion of brand preferences of shampoo buying. This work also tries to evaluate all the known factors influencing the consumer buying and post purchase behavior.

Effects of the Regulatory Agencies on Marketing of Drugs in Nigeria

Effects of the Regulatory Agencies on Marketing of Drugs in Nigeria

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About the Book. In 2005, the incidence of counterfeit drugs in Nigeria was put at sixteen percent. By 2008, the figure increased to more than sixty-four percent of fake and substandard drugs in circulation, in spite of the strict regulatory procedures. This situation posed serious risks to public health. The book provided an in-depth assessment of the effects of regulatory procedures in Nigeria and recommended the Regulatory Excellence Model (REM) for the control of unethical marketing practices of the drug firms. This partnership model, which has universal application, entails the enlistment of every citizen of the country in the battle against drugs counterfeiting, and related practices.

Sponsorship On Marketing Communication Process

Sponsorship On Marketing Communication Process

Автор:

Sponsorship is one of the elements of marketing communications tools within broader context of the marketing mix. The use of sponsorship by companies or organizations is increasing in contemporary world. Sponsorship must not be confused with corporate giving, such as endorsement and patronage, charity activities, where the aims are philanthropic with the expected returns to be to society and not to the company itself. The aim of this thesis is therefore to provide a better understanding of sponsorship and its application as a marketing communication tool in Azerbaijan based company named The State Oil Company of Azerbaijan Republic, shortly SOCAR. So as to reach this aim, research questions focus on the objective, evaluation of effectiveness and selection process of educational sponsorship. Based on the research questions, a literature review was conducted. Author used a qualitative research with a case study. The interviews and documentations were used as primary and secondary data.

Marketing Financial Services,

Marketing Financial Services,

Автор:

Marketing Financial Services,

Стратегический бренд-менеджмент. Создание, оценка и управление марочным капиталом

Стратегический бренд-менеджмент. Создание, оценка и управление марочным капиталом

Автор: Кевин Лейн Келлер

Автор книги предлагает менеджерам эффективные концепции и практические методы, позволяющие повысить долгосрочную прибыльность стратегий управления торговой маркой, а также примеры из практики известных компаний США и других стран.Сегодня никто не сомневается, что торговая марка — один из самых ценных активов компании. Однако создание и «взращивание» эффективной торговой марки требует немалых усилий и времени. В книге читатель познакомится с понятиями корпоративных торговых марок, семейств торговых марок, индивидуальных торговых марок; с концепцией капитала марки и тремя основными способами формирования капитала марки; с разными системами измерения капитала марки; с альтернативными стратегиями брэндинга и способами выстраивания иерархий торговых марок и формирования портфелей торговых марок; со способами корректировки стратегий брэндинга в связи с изменением обстоятельств и для учета национальных особенностей с целью максимизации капитала марки.Книга будет интересна разным читателям — студентам, менеджерам и аналитикам, высшему руководству крупного, среднего и малого бизнеса, маркетологам.