Malaysian Consumers’ Attitude Towards Mobile Advertising

Malaysian Consumers’ Attitude Towards Mobile Advertising

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The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers’ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers’ intention to purchase products and services via mobile advertising.

New Marketing,

New Marketing,

Автор:

New Marketing,

Business Gamification For Dummies

Business Gamification For Dummies

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Want to use gamification concepts in business? Game on!Interested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you’re interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered.- Gamification 101 — find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives;- Pick your path — get a handle on the six types of gamification frameworks — social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge — to decide which is best for your business goals;- Get your game on — discover how to assemble your team and get your gamification program off the ground, whether you’re building your own gamification program from scratch or partnering with a provider;- Smart gamification — expand your knowledge with suggested resources for further study and sites and apps that get gamification right.

CIM Coursebook 08/09 Marketing Information and Research (Cim Coursebook)

CIM Coursebook 08/09 Marketing Information and Research (Cim Coursebook)

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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing’Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACEwww.marketingonline.co.uk * Written specially for the Marketing in Practice module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam

Путь бренда на вершину продаж. Технологии захвата лидерства на рынке бытовой техники

Путь бренда на вершину продаж. Технологии захвата лидерства на рынке бытовой техники

Автор: К. Э. Ефименко

Эта книга повествует об истории развития рынка бытовой техники в современной России, а также о зарождении и накоплении брендового капитала ведущих игроков этого рынка. Автор, имеющий 20-летний опыт продвижения и продаж бытовой техники, на глазах которого разворачивалась драматическая и бескомпромиссная борьба за лидерство в отрасли, описывает этапы становления рынка и рассуждает о причинах взлетов и падений брендов различных производителей.Систематизация этапов развития рынка и аналитический обзор ключевых событий, очевидцем и участником которых стал автор, являются одними из целей этой работы. Кроме того, зная изнутри законы эволюции данной отрасли бизнеса, автор предлагает комплекс эффективных маркетинговых технологий или фактически пошаговую инструкцию по продвижению новой торговой марки бытовой техники, при помощи которой торговую марку можно переместить с позиции No Name на верхние строчки в федеральных рейтингах популярности брендов. Таким образом, книга, которую вы держите в руках, — это практическое руководство по созданию успешного бренда.Особое внимание автор уделяет нестандартной методике поиска новых клиентов, выигрышным стратегиям охвата рынка и ценообразования, а также проблеме подбора персонала в отдел продаж «специального назначения», способного обеспечить решение масштабной задачи продвижения новой торговой марки бытовой техники.Книга рассчитана на специалистов по продажам бытовой техники. Особенно полезной она будет директорам по продажам российских представительств иностранных производителей.Материал книги также наверняка заинтересует широкую читательскую аудиторию руководителей и менеджеров по продажам из смежных областей бизнеса.

Effects of the Regulatory Agencies on Marketing of Drugs in Nigeria

Effects of the Regulatory Agencies on Marketing of Drugs in Nigeria

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About the Book. In 2005, the incidence of counterfeit drugs in Nigeria was put at sixteen percent. By 2008, the figure increased to more than sixty-four percent of fake and substandard drugs in circulation, in spite of the strict regulatory procedures. This situation posed serious risks to public health. The book provided an in-depth assessment of the effects of regulatory procedures in Nigeria and recommended the Regulatory Excellence Model (REM) for the control of unethical marketing practices of the drug firms. This partnership model, which has universal application, entails the enlistment of every citizen of the country in the battle against drugs counterfeiting, and related practices.

The Complete Idiot’s Guide to Social Media Marketing, Second Edition

The Complete Idiot’s Guide to Social Media Marketing, Second Edition

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The Complete Idiot’s Guide to Social Media Marketing, Second Edition

Convention Industry Network

Convention Industry Network

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This study aims to identify the network established by convention service suppliers in three convention cities in Korea (i.e., Busan, Daegu, and Gwangju). The following results were obtained. First, the important convention service suppliers in each of the three cities were identified. Second, the structural characteristics of the current networks formed by the convention suppliers in the three convention cities were investigated. As regards the shape of the networks, Busan City»s shape was found to be that of a “star” with Busan CVB and BEXCO as the central point in the network. Meanwhile, Daegu and Gwangju City were found to have no particular central points in their respective networks. Third, this study investigated a variety of types of resources exchanged by convention service suppliers. Lastly, convention suppliers» perception gaps between the current and the future status on establishing a cooperative relationship with others in each three region were also examined.

Marketing For Dummies, 3rd UK Edition

Marketing For Dummies, 3rd UK Edition

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Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.

Управление продажами. Как построить систему продаж, которая реально работает

Управление продажами. Как построить систему продаж, которая реально работает

Автор: Алексей Назаров, Ольга Будовская

За последние 20 лет деловой мир значительно изменился — мы живем в ситуации высокой турбулентности. Как снизить непредсказуемость рынка и не зависеть от внешних факторов, если правила игры меняются каждый день?Вам помогут методики и инструменты, проверенные на практике и выстроенные в единую систему управления продажами.Авторская разработка — целостная модель управленческой оценки системы продаж — поможет Вам верно сформулировать цели и выбрать стратегию управления, наладить работу каналов продаж, привести результаты в соответствие с планируемыми ожиданиями.Вы освоите результативные методики и модели для каждого из семи уровней управления, познакомитесь с готовыми бизнес-решениями и проблемными кейсами, которые помогут Вам увеличить прибыль Вашей компании.Книга подойдет менеджерам и руководителям отделов продаж, руководителям и собственникам коммерческих предприятий, тем, кто только создает свой первый бизнес-проект.